. >> last week it was former general chief jack welch, alan west and some right wing pundits making the allegation. we should remind viewers what got them so excited. the unemployment rate dipped below 8% for the first time in four years. until a few days ago, conservatives were claiming all the national poll, they must be way off. now that it romney's post debate bounce is fading, we'll probably hear it again. the latest poll shows obama's lead widening to 5 points again. the president was shoring up the vote. he dedicated a moment to cesar chavez. >> where there had once been despair, cesar gave workers a reason to hope. it's people. more than higher wages or better working conditions. that was cesar's gift to us. a reminder that we are all god's children. >> president obama dedicating a monument to cesar chavez. let's bring in ari melber. great to have you with us tonight. president obama is not taking his lead or his strength from the hispanic community. he wants more. playing to his base, how smart a strategy is it? >> i think it's smart and i think what the president has to do rig